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Optimizing a E-Commerce Website Part-I

Years back; I used to think of website making as a bit of a menial work; and I used to consider deep and heavy logic-oriented c++ programming as God-work.

But I guess the world has changed in all these years and so have I. And having chased cashflow so long, I guess I've started to understand what the Texans say when they say "Cash is king"... and in that vein; I've started to understand how important all the functions are where techology exposes itself to non-technical people and all the jobs where technology makes it possible for enterprises and businesses to reach out to the world.

On that note, I'd been spending a lot of time helping a company founded by a ex-investment banker and his wife; that retails books online.

And in the coming days and weeks, I will post; sharing my experiences and talking about the lessons we learnt chasing the pot of gold at the end of the proverbial rainbow that online retailing represents for this particular company that has chosen to compete with the likes of amazon.com.

I'll also write atleast a few posts that look at websites I've surfed to-- and I'll point out what they are doing well and what they could possibly do better and the mistakes they are making.

Watch this space folks...

end of part-I

Submitted by n.s on Thu, 08/28/2008 - 14:15.